How to Effectively Present a New Idea

1. Understand Your Audience: Before pitching a new idea, it’s crucial to know what the person you’re presenting to is interested in. Address their key concerns, such as the viability of investing time and resources in the idea and the credibility of the proposer to execute it successfully.
2. Start by Addressing the Problem: Instead of immediately jumping into the solution, begin by emphasizing the problem. Create energy in the room by articulating the issue clearly and concisely at two different levels of detail.
   • Step 1: Describe the problem at a higher level (5000 feet). This demonstrates your grasp of the bigger picture and highlights the potential opportunity being overlooked.
   • Step 2: Delve deeper into the problem (1000 feet) with evidence from thorough research and real-life examples. Using examples enhances the credibility of your discussion. By focusing on the problem first, you engage your audience and ensure they fully comprehend the significance of the opportunity.
3. Introduce Your Solution: After building energy around the problem, it’s time to present your solution. Begin at a higher level (5000 feet) to demonstrate the overall vision and how your idea aligns with broader goals.
4. Detailed Solution Explanation: Transition to the finer details of your solution (1000 feet). Provide a clear outline of the steps you intend to take, showcasing your thoughtful approach and thorough planning.
5. Make Your Ask: Now that you have effectively presented both the problem and the solution at different levels, it’s time to make a simple request. Ask for feedback on your initiative and inquire about the potential support to proceed with a pilot over the next six months.

By following these steps, you can pitch your new idea in a compelling and engaging manner, increasing the chances of gaining support and buy-in from your audience.