Networking: Build Connections, Not Contacts

“Networking” is a word we hear often, especially when someone is looking for a job. We are told, “80% of people get jobs through networking.” But what does that actually mean?

For many, networking means attending events, meeting ten new people, exchanging LinkedIn profiles, and walking away thinking, “I’ve added ten people to my network, told them what I’m looking for—success!” Then they move on to the next event to repeat the cycle.

But that is not real networking.

What Networking Really Is

Networking is about building meaningful, long-term relationships that offer mutual value. It is not a transaction. It is about connection and trust.

To create relationships where both parties benefit, you need to:

• Know your values and strengths.
• Understand how you can help others.
• Introduce yourself with confidence so others see the value in staying connected.

15 Tips for Effective Networking

1. Craft Your Value Proposition
   Write a one-minute pitch that clearly expresses who you are, what you do, and why it matters.
   Your value proposition should answer: Why should someone care about what I do?
   Use this statement to introduce yourself in a way that invites curiosity and conversation, not just information exchange.
2. Practice Your Introduction
   Rehearse how you will introduce yourself with clarity and confidence.
   Focus on your strengths, your values, and the unique perspective you bring.
   Include a brief example of your past impact—it makes you more memorable.
3. Be Intentional About Who You Meet
   Do your research. Identify people who align with your interests, goals, or industries.
   If possible, connect with them on LinkedIn or by email before the event.
   Having a goal makes your conversations more purposeful and less random.
4. Plan Your Approach
   Think ahead: What will you say when you meet them? What questions will you ask?
   Consider what might interest them about you—skills, insights, experiences.
   This preparation makes your interactions smoother and more engaging.
5. Prepare Your Story
   Have a concise and compelling narrative about your mission, career path, and future goals.
   Know the key moments that shaped your journey and be ready to share them.
   Be specific about the kinds of support, advice, or introductions you are seeking.
6. Lead with Curiosity, Not Your Resume
   Avoid jumping straight into your elevator pitch. Instead, ask thoughtful questions.
   For example: “What are you currently passionate about?” or “What challenges are you solving right now?”
   People enjoy talking about themselves—it opens the door for genuine connection.
7. Be a Good Listener
   Active listening is more powerful than you think. It shows you respect the other person’s experience.
   Avoid interrupting or redirecting the conversation to yourself too soon.
   Show that you care by asking follow-up questions or reflecting back what you heard.
8. Find Common Ground
   Look for shared interests, experiences, or values during your conversation.
   This might be a professional goal, a hobby, or even a shared background.
   Commonality builds trust and makes the relationship more natural to maintain.
9. Be Authentic
   Do not try to impress—be honest about where you are and what you’re looking for.
   Share your story with humility and openness.
   People are more likely to remember and connect with someone who is genuine, not perfect.
10. Offer Help First
    The best networking mindset is to give without expecting anything in return.
    Can you offer advice, resources, or introductions to help someone else? Do it.
    When you add value first, you build trust and goodwill that often comes back around.
11. Take Breaks to Reflect
    Networking can be socially and emotionally draining. It is okay to step back.
    Take time to reflect: Who did you connect with? What did you learn?
    This reflection helps you be more intentional and focused in future interactions.
12. Follow Up Promptly and Personally
    Send a follow-up message within 24–48 hours.
    Mention something specific from your conversation and deliver any promised info.
    Personal follow-ups build reliability and show that the connection matters to you.
13. Keep the Conversation Going
    Suggest a casual coffee chat, a follow-up call, or share an article you think they’ll find useful.
    Relationships grow through consistent, low-pressure contact.
    Keep the dialogue open—not just when you need something.
14. Be Consistent, Not Just Active
    Networking is not a one-time sprint—it is a continuous effort.
    Stay visible by commenting on LinkedIn posts, attending smaller meetups, or checking in occasionally.
    Regular engagement helps you stay top of mind and deepen trust over time.
15. Shift Your Mindset
    Networking is not about “getting” a job or favor—it is about building a community.
    Approach it as an opportunity to learn, connect, and grow, not as a chore or obligation.
    When your mindset shifts from “What can I get?” to “How can I build?”, your results change dramatically.

Networking is not about collecting business cards or growing your LinkedIn count. It is about cultivating relationships that matter. When done right, networking becomes a powerful tool for both personal and professional growth.